These are the qualities our company was founded on and that guide our thinking and doing, everyday. They describe what we value in each other and what we hold each other to as a team. They inspire us when we think about new opportunities, design new products, or grow business relationships. Endless Curiosity We look at every experience as a new adventure to explore with childlike curiosity, deep observation, and inquisitive learning. Active by Nature We’re active by nature and inspired by it. Getting out there stimulates our mind, sparks our senses, and teaches us something new every single day. Bonds for Life We believe that early bonding between dad and baby is essential. It creates a lifetime of natural confidence, healthy habits, and strong family bonds. Freedom to Roam We know that great design enables great freedom. The courage to go farther and the peace of mind to enjoy the moments that matter most. Built with Purpose We take pride in our purpose and remain honest in our pursuit, patiently mastering our skills to strengthen the relationships and products we build.